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Wilson Ozuem, Michelle Willis

Digital Marketing Strategies for Value Co-Creation

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an…

lieferbar innerhalb 2-3 Wochen

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EUR 170,69* Aktueller Preis: EUR 170,69

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Hendrik Jonitz

Development of a Methodology for the Systematic Evaluation of Value Creation in Construction Execution

In this work, a structured methodology and a vector-based process indicator are developed to evaluate value creation within production processes on construction sites. For empirical evaluation, Hendrik Jo…

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EUR 131,42* Aktueller Preis: EUR 131,42

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Patrick Bangert

Leading Enterprise AI Programs

Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a s…

lieferbar ab 24.2.2026.

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EUR 51,15* Aktueller Preis: EUR 51,15

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Fernanda Torre, Liselotte Hägertz Engstam, Robin Teigland

AI Leadership for Corporate Boards

Business Guides on the Go

By 2030, AI is expected to contribute $15.7 trillion to the global economy. However, corporate boards are increasingly struggling to respond to this systemic change. As AI increasingly influences business…

lieferbar ab 28.11.2025.

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EUR 39,83* Aktueller Preis: EUR 39,83

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